I was recently interviewed by Toronto Life magazine for their annual Wedding issue. During this interview I was asked how many bridal bouquets I had made. I had honestly lost count and didn't know what to say. I used to keep track of such things early in my career, but now it seems more important to try and make each one look unique for the woman who is to hold it.
I suppose I'm a popular florist because I give brides flowers to hold that are in scale to their body and are designed to compliment their dress using flowers that are part of their overall theme and flowers that have meanings to the bride. I don't pull out a book of styles, (most of these books are out of style the moment they are published), and ask a bride to pick one. Brides are paying for three things as I see it: skill, beauty and original design.
Now I give the bride her dream bouquet for free, if her total floral order is over $900. On average, a bride I design for spends more than a thousand dollars on flowers for two venues.
FREE sometimes implies cheap. This is not what I am offering at all. I'm offering the bride the opportunity to hold whatever she wants. Every flower is available to her from imported peonies from France to locally grown tulips. The bouquet comes with a resting vase of her choice too!
My production team works within the framework of my designs and are a tremendous help. All the junior florists that help me are very talented people, but I make all the bridal bouquets for every wedding I agree to do.
Since the Toronto Life interview I have calculated I have made approximately 470 bridal bouquets, not including designs for publications and designs for bridal salons.
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